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Single users' affective responses models for product form design
Jose A. Diego-Mas*, Jorge Alcaide-Marzal
LabHuman (Human Oriented Technology Research Institute), Universidad Politecnica de Valencia, Camino de Vera s/n, 46022 Valencia, Spain
Abstract
This paper presents a neural network based approach to modeling consumers' affective responses for product form design. A theoretical framework for a single user's perception is developed. On the basis of this theoreti
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